Stakeholders

=Stakeholders=

Any process of change will affect different groups in different ways according to their interests, needs and fears. Each of these groups are called Stakeholders.

Stakeholders include:
 * Owners, including Shareholders
 * Employees and the Unions who represent them
 * Suppliers
 * Customers, both retail (business-to-customer B2C) and business (business-to-business B2B)
 * The community -- eg close neighbours
 * "Downstream" parties -- ie those affected by pollution etc
 * NGOs (non-government organisations) such as Greenpeace
 * Employer representative bodies (eg Chamber of Commerce, Australian Industry Group)

Stakeholder Analysis
2. Repeat the analysis for your chosen (assignment) small business.
 * 1) For [|Qantas], draw up a table that lists 5 stakeholders, states stakeholder interests and their likely concerns on 3 issues.
 * Stakeholder || > Interests || Likely concerns: Noise || Likely concerns: Expansion || Likely concerns: Carbon emissions ||
 * Shareholders || Share price, profits ||  ||   ||   ||
 * Management || Salary & bonuses, shareholder interests ||  ||   ||   ||

The Australian Aluminium Industry
Conduct a stakeholder analysis for the Portland Aluminium Smelter. Consider the following issues for 5 different stakeholders, using the links given and other resources:
 * 1) Carbon emissions and carbon pricing
 * 2) A proposed increase in workers' overtime rates
 * 3) (Non-carbon) pollution in the local environment of Portland, Victoria.
 * 4) The discovery of large, rich deposits of bauxite (aluminum ore) in eastern Russia
 * 5) A new high-technology aluminium smelter being built by Alcoa on the east coast of New Zealand.

[|Australian Aluminium Council paper]on the impact of carbon pricing on the aluminium industry. [|Alcoa Australia]:Portland Aluminium Smelter [|Towards a sustainable aluminium industry]issues paper

Stakeholders -- comedy skit from Mitchell and Webb
What if a management consultant was hired to introduce bronze to a stone-age village of cavemen? Watch the [|Mitchell & Webb Bronze Skit]and identify the Stakeholders, their needs and interests.